The Meesho Team was not happy with their existing branding and wanted me to come up with something more new age. 

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I changed some elements to create a completely new look while retaining the identity of the brand image.   

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• The primary blue color was removed for a cleaner look. Lighter colors were used in the secondary palette which lead to a new age design theme, with borders and geometric shapes as design elements.

• The old launcher icon and logo were changed to look more in sync with the  design theme.

• A more rounded and simplistic font option was selected.  

•  I created a mascot for Meesho which the users could identify with. Meesho is a platform that caters to Indian sellers who own small businesses (mostly women). This was created following the old design theme.